About the Project
Be Human came to us with a clear vision—to create a podcast that invites people to talk about their life experiences, aiming to inspire everyday people to embrace fitness and personal growth. Their mission wasn’t about elite athletes; it was about the majority—the people who feel they don’t have the time, confidence, or knowledge to start. They wanted a podcast that felt real, relatable, and motivating.
We considered this and worked closely with them to design a logo that captured this message. The final design includes a chat bubble that emphasizes the human connection and symbolise open, honest conversations, stripping away the intimidation often found in the fitness industry. With carefully chosen typography, a bold yet approachable orange colour, and a simple but powerful mark, we created a logo that speaks directly to their audience—real people looking to make real changes.
